We are strategy architects We design impactful engagement strategies around our clients’ specific needs We are solution builders We are hands-on doers as well as thinkers, who deliver excellence in execution We are storytellers We craft compelling narratives that engage hearts as well as minds We are human We believe in the power of personal engagement to move mountains

A dynamic, independent consultancy with a fresh approach: international strategic advisory that puts our clients at the very heart of everything we do.

Successful advocacy is built around engagement. That means having a deep understanding and appreciation of what motivates and drives stakeholders. To be able to craft strategies that address their concerns, engage minds, and move hearts.

With a laser focus on the power of human relationships, we build bespoke, integrated strategies that meaningfully engage stakeholders, create cut-through, and shift the needle of influence and impact for our clients.

Why My Friday?

‘My Friday’ means respite.

Because we provide the strategic support and safe hands that allow our clients to breathe easy. As easy as on a Friday.

How? Because we are a group of extremely competent and experienced professionals whose clients’ success is our core concern and focus. A team of action-oriented deep thinkers who pride ourselves on our results-driven approach that delivers impactful outcomes for our clients.